Press Pause empowers women to embrace imperfect moments and transform herself to her liking. Whether that’s something to soothe when the to-do list seems to run the show, a remedy to unwind and actually rest, or a potion for sinking into pleasure. It’s the opportunity to Press Pause, appreciate herself for where she is - in all of her glittering imperfection - and give herself the healing she deserves.
Because when a woman takes charge of her own wellbeing, she impacts everyone and everything she touches. She inspires, uplifts, and unites. The way we see it? A woman who cares for herself cares for her family, her community, her world. And she’s not to be underestimated.
A well-woman? Well, she can do just about anything.
The Brand Story
Drowning in her own “beautiful disaster“, as she calls it, after juggling three children, a career, an anxiety disorder, and the pressure to be perfect, Founder Dawn Fable turned to CBD oil to save her from breaking point.
The incredible part? It worked. After her personal discovery of the powers of CBD, Dawn looked around her and saw too many women and mothers in a similar position - and so Press Pause was born.